Privacy Statement

1. Introduction

We take your privacy seriously and are committed to safeguarding your personal information at Living Quality Properties LLC (which term includes all subsidiaries of Living Quality Properties LLC) referred to as (“Company”, “we” or “us” or “The Living Quality”). We value you as our customer, respect your privacy and are committed to protecting it through our compliance with this policy.

This policy describes the sources of your personal information that we may collect from you or that you may provide to us, our purposes for collecting and processing your information, and our practices for collecting, using, maintaining, retaining, protecting and disclosing that information.

If you have any questions or concerns about this privacy policy or your personal information, please contact us using the details provided in the Section – ‘How do you contact us?’.

2. What are the sources of your personal data?

The sources of your personal data collected (collectively referred to as “Platforms” in this policy) may include without limitation the following:

  • The Living Quality websites: These are websites we created for you that are operated by us, they include websites operated by The Living Quality under our own domains and web addresses (URLs) and our own micro-sites that are part of a third-party social media networks such as Facebook, Twitter, or Instagram.
  • Emails, text messaging services, and other electronic messages: These are the electronic text-based interaction between you and The Living Quality.
  • The Living Quality mobile applications: These are smartphone applications created for you and operated by The Living Quality or one of our partners.
  • The Living Quality customer service: Any communication between you and our customer service center (e.g. phone, chatbot, email, WhatsApp etc.).
  • Online / Offline registration forms: These include printed/digital registrations, surveys, or questionnaires The Living Quality collects via registration forms, contests, events, and various promotions when you participate in one of our events or visit our promotional stands in malls to enquire about our properties
  • WeCare Portal: These include feedback/ complaints you submit in the “We Care submission form”
  • Advertising: You might interact with one of our or our partners’ advertisements on our websites and apps and we might receive and collect this information.
  • Career Portal: These includes recruitment portal across The Living Quality.
  • Data we create: The Living Quality may also create data about you, when you avail our services.
  • Data from other sources: These include social media networks, market research agencies, The Living Quality third party sales agents, registered brokers, The Living Quality promotional partners (such as Banks, UAE Government entities), public sources, and data received when we acquire other companies.
  • The Living Quality Loyalty Program: Once you register for our loyalty program, we collect and process your personal information and transaction history.
  • The Living Quality Public Wi-Fi: Any usage of the The Living Quality public Wi-Fi network at our registered offices.

This policy does not apply to information collected:

  • through any other means, including any other website operated by any third party; or
  • by any third party, including through any application or content (including advertising) that may link to the Website.

3. What information we collect about you and how we use your personal information?

The type of personal information we collect on or through our platforms, why we collect and how we use the personal information are explained in the following:

3.1 To respond to any queries or expression of interest made by you:

We would use your personal data to help us respond to your queries or expression of interest and to ensure we help you find the right property that suits your needs. We may receive your personal data through one of the following channels:

When you send us an enquiry, via our website/social media page/call/WhatsApp, regarding one of our properties; When you participate in one of our events or visit our stands to enquire about our properties; When you may have expressed interest about our properties through our third-party agents; When you visit our sales office or contact our sales advisors regarding any property you wish to purchase.
We collect the following personal information: name, email address, phone number, nationality and details of your enquiry pursuant to our legitimate business interests. In certain cases, your enquiry may relate to a specific service request, for example: raising an enquiry regarding a specific property. For such requests, we need to use your personal information to help us respond to your request and to fulfil our contractual obligations under the requested service. Additionally, when you call our customer service centre, we would maintain a record of the communications, including call recordings, in pursuit of our legitimate business interest to monitor and improve the quality of our customer support.

3.2 TO ENTER INTO OR TO CONCLUDE A SALES PURCHASE AGREEMENT:

Once you have decided to move forward to purchase of a property with The Living Quality, we collect personal data such as name, passport, visa details, address, national ID, contact to conclude the contractual arrangements to finalise the property sale and to facilitate property registrations, handover and payment arrangements. Additionally, to conclude property sales, we are required to carry out a security clearance of our customer in compliance to local laws and pursuant to our legitimate business interest to combat any fraudulent transactions.

3.3 TO REQUEST YOUR FEEDBACK, AND TO RESPOND TO COMPLAINTS:

Your satisfaction is our utmost priority and we proactively take necessary steps to ensure you are well satisfied with our services. To help us respond to your feedback or complaints, we collect the following personal information: name, email ID, transaction details (such as service you availed) and your feedback/ complaints in the “We Care submission form”, through a survey conducted after you complete a transaction or after the completion of your call with our customer service team. We collect and use your personal information in pursuit of our legitimate business interests to address your concerns and to take necessary steps towards continual improvement. In the event you prefer not to receive such information, you may opt out by following the instruction provided in Section – “How to opt out?”.

3.4 TO PERSONALIZE AND PROVIDE YOU WITH INFORMATION ABOUT The Living Quality’S SERVICES AND LATEST OFFERS:

We may combine the information we receive and collect about you to better understand your interests and preferences so that we can provide you with an experience that is tailored to those interests and preferences. For example, we may do this by notifying you of any events conducted by The Living Quality, or sending you personalized offers, discounts or promotions by our mobile application, or email (where you have agreed to receive our emails), or advertising content that is relevant to your interests. It is in our legitimate business interests to send you information about The Living Quality’s services and latest offers. We use your personal information such as email ID and/ or contact number to share information relating to The Living Quality’s services and latest offers that may be of interest to you. In the event you prefer not to receive such information, you may opt-out by following the instruction provided Section – “How to opt-out?”.

3.5 TO FACILITATE EMAIL CAMPAIGNS CARRIED OUT BY OUR SALES AND MARKETING DEPARTMENTS:

As part of our email campaigns, we track whenever you receive, open, click a link, or download any attachments from an e-mail you receive from The Living Quality. We will carry out automated profiling of such information to evaluate your interest in our service offerings or promotions. This processing will enable us to identify and target potential customers or business partners, tailor our marketing and provide you with relevant and timely content based on your interests, in pursuit of our legitimate business interests. In the event you prefer not to receive such information, you may opt out by following the instruction provided in Section – “How to opt out?”.